Culture is defined as the identity and personality of an organization. It consists of the shared thoughts, assumptions, behaviors, and values. Culture is dynamic, ever-changing, and evolves with time and new experiences. Many factors help drive and define the culture, including leadership styles, policies and procedures (or sometimes lack thereof), titles, hierarchy, as well as the overall demographics and workspace. Culture exists in every organization, whether it is by design or by default.

Symbeiism promotes greater productivity, innovation and creativity, which is key to the growth of any organization.. Within any great organization new ideas are respected, and mistakes are viewed as opportunities for learning, allowing everyone to actually enjoy themselves and be energized by the environment around them. This allows all to be naturally more productive, because they are eager to be part of a culture and organization, where they feel their contribution matters. Every organization and association must leverage their culture to promote their identity. .

Organizations understand the key importance of financial performance. They often live and die by it. Culture, on the other hand, is rarely a metric that is monitored or viewed at an organizational level or by the venture companies that back the organization. An organization’s culture may be one of its strongest assets or it can be its biggest liability. The reason culture is so important is that its impact goes far beyond the talents of the individuals within the organization; it has significant influence on overall goals. Culture drives or impedes the success of any organization.

Cultures are perpetuated as stories of people and events illustrating their core values which are retold and celebrated. The benefits of a strong culture can be endless. A strong and thriving culture energizes. The organization’s culture is the energy that can promote growth and hinder complacency.

Culture starts with the organization’s leaders because individuals tend to model the behaviors of others. It is important to understand that leadership and management are two different things. Leadership has to do with the character and behavior; and how they influence the behavior of others. True leaders lead their peers, their subordinates and can also lead those above and outside of the organization. Organizational culture is deeply rooted and doesn’t change easily, so leaders must effectively  manage and influence it.

Organizations with successful cultures are clear about their purpose, what they stand for, what they believe in and whom they want to become. Additionally, it is critical that the  policies and behaviors of the organization align with the stated values. A organization’s values should be brought to life in the people, events, products, space and the narratives that are told. All want to be part of an organization that is moving forward, and they appreciate knowing how their efforts should be directed and how they have an impact.